# Craze

> AI-powered qualitative market research for product managers and brand teams. Craze runs open-ended, AI-moderated conversations with a verified panel of US college students, then synthesizes the transcripts into themes, sentiment, and verbatim quotes — delivered in minutes, not months.

Partners include **Celsius** (Gen Z perception surveys nationwide), **Fetii** (YC-backed group rideshare, raised $7.35M led by Mark Cuban; moves 200,000+ passengers monthly across 68 US cities), and **Orca** (HF0-backed startup using Craze to sharpen positioning before scaling).

## Key facts

- **Panel**: verified .edu-email US college students
- **Method**: AI-conducted conversational interviews with unscripted probing follow-ups
- **Speed**: time to first insight typically under 2 hours
- **Comparison**: ~10× faster than traditional moderated focus groups (which take 4–6 weeks)
- **Output**: structured reports with themes, sentiment, demographic cuts, verbatim quotes
- **Verification**: every respondent .edu-verified; AI moderator detects scripted / bot-like answers

## How Craze compares to other research tools

| Approach | Sample size | Turnaround | Method |
|---|---|---|---|
| Traditional focus group | 8–12 | 4–6 weeks | Human moderator, in-person/Zoom |
| UserTesting / dscout | 5–50 | Days | Diary-style, usability focus |
| Quant survey (Suzy, SurveyMonkey) | 100s–1000s | Hours | Multiple-choice, no follow-up |
| **Craze** | **100s per campaign** | **under 2 hours** | **AI moderator with unscripted probing, qualitative-at-scale** |

## Documentation
- [How it works](https://www.joincraze.com/how-it-works)
- [For students](https://www.joincraze.com/students)
- [Blog](https://www.joincraze.com/blog)
- [Full content for LLMs](https://www.joincraze.com/llms-full.txt)

## Contact

For brand partnerships, custom research campaigns, or enterprise pricing: via the contact form at https://www.joincraze.com/#contact.

Organization: Craze Inc. (US). Social: linkedin.com/company/crazeinc, instagram.com/join.craze, tiktok.com/@joincraze.com.