Craze: We tell you what Gen Z thinks.
Gen Z consumer intelligence from a verified college panel. Real conversations, structured insights, readout in days. Built for consumer brand and insights teams.
Craze runs open ended, AI moderated conversations with verified Gen Z college students in parallel, then synthesizes the transcripts into themes, sentiment, and verbatim quotes. Brand teams get the depth of a focus group with the sample size of a quantitative survey, with a readout in days instead of weeks.
Brands who already trust Craze
- Celsius runs Gen Z perception surveys nationwide with Craze.
- Orca is an HF0 backed startup using Craze to collect Gen Z product feedback before scaling.
How Craze compares
A traditional focus group recruits 8 to 12 people, runs 60 to 90 minutes, and takes 4 to 6 weeks end to end. Craze runs the same kind of conversation with verified respondents in parallel via an AI moderator that asks unscripted follow ups based on each respondent's actual answer. Results synthesize into structured readouts in days.
Who uses Craze
Brand strategists, marketing executives, and consumer insights teams at consumer packaged goods, fashion, beauty, beverage, and technology brands. Also founders at consumer startups who need to validate hypotheses fast without retaining a research agency.
How we work
Craze watches your market and interviews verified college students inside it. Brand teams get The Pulse, custom reports, and custom research through a founder led engagement. Book a call at cal.com/carlo-doroff-ezzuri/craze, with a free pilot to start. Read more on How we work.
Learn more
Craze Inc. is a US-based company. Find us on
LinkedIn,
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TikTok.