How we work
We price the question, not the interview.
Every engagement is scoped to the decisions you are facing. No price tables, no procurement maze. A 20 minute call, then a free pilot so you can judge the work before you commit.
What we sell
01
The Pulse
A per wave readout of your category, built from channel tracking plus interviews with your competitors’ customers.
02
Custom reports
Monthly and quarterly reports built around the decisions your team is actually facing.
03
Custom research
Day 0 the study is scoped on a call. Day 1 the interviews are in the field. Day 2 the readout is in your inbox.
The free pilot
What the free pilot includes.
01
A scoping call with the founder
02
A wave of interviews with verified students against your question
03
A readout with findings and ranked recommendations
04
The data is yours to keep
Questions
How is pricing set?
Every engagement is scoped to the question on the call. Sample size, cadence, and how deep the interviews need to go set the price, and you get one number for the whole engagement.
What is the free pilot?
A real scoped study. We take one question your team is debating, run a wave of interviews with verified students against it, and send you the readout. You judge the work on the readout before you commit to anything.
How fast is a readout?
Day 0 the study is scoped on a call. Day 1 the interviews are in the field. Day 2 the readout is in your inbox.
Who answers the interviews?
Verified college students, interviewing on their school accounts. Junk answers go unpaid, so respondents have a reason to give real ones.
Bring us the question your team is debating.
20 minutes with the founder, and a free pilot to start.