From brand question to culture read.
Craze turns a brand question into AI moderated conversations with verified Gen Z respondents, then organizes the raw language into signals your team can use.
Use it when the answer depends on taste, timing, language, and cultural permission.
How does Craze work?
Craze runs as a loop. The Pulse watches your category and finds the question, the panel answers it in AI moderated interviews, and the readout gives your team the playbook. Then it runs again.
The Pulse finds the question
Channel tracking across your category surfaces what is shifting: where a rival is winning, which claims are landing, what students are suddenly talking about. Each wave ends with the question worth answering.
The panel answers it
AI moderated conversations with verified college students reach a depth a survey cannot, and they run in days. Students answer on their school accounts, and junk answers go unpaid.
You get the playbook
Findings, ranked recommendations, and the verbatim receipts behind them land in your inbox. Then the loop runs again on the next wave.
The old playbook was built for slow decisions.
Craze is for brand teams that need a high signal read while the launch, campaign, or product choice is still changeable.
Questions brands ask before they start.
How is AI qualitative research different from a focus group?
A traditional focus group recruits 8 to 12 people, runs 60 to 90 minutes, and takes weeks from brief to readout. Craze runs the same kind of open conversation with hundreds of verified Gen Z respondents in parallel via an AI moderator, then synthesizes the transcripts into themes, sentiment, and verbatim quotes. Most studies read out within a couple of days.
How does Craze verify Gen Z respondents?
Every respondent verifies via .edu email, which proves current enrollment at an accredited U.S. college. The AI moderator also detects scripted or automated answers during the conversation, and junk answers go unpaid.
How much does Gen Z research with Craze cost?
Every engagement is scoped on a 20 minute call: sample size, cadence, and interview depth set the price. The first pilot is free, so you judge the work on the readout before you commit to anything.
Bring us the question.
A 20 minute call with the founder, then a free pilot so you can judge the work on the readout.